Under the National Action Plan for Drug Demand Reduction, the Nasha Mukt Bharat Abhiyaan has reached more than 35 Crore people. This includes over 13.94 Crore youth and 10.86 Crore women, and engaged with more than 32 lakh plus educational institutions, as on date.
Launched in the year 2020, the Nasha Mukt Bharat Abhiyaan initially focused on 272 vulnerable districts and has since expanded its reach across the country. The campaign places particular emphasis on youth, women and communities, recognising their role in preventing substance use and encouraging healthy lifestyles.
The Ministry of Social Justice and Empowerment said that these efforts demonstrate the importance of sustained public participation in building awareness and encouraging collective responsibility towards a drug-free society. The Ministry added that community-led efforts are being strengthened to address substance use through the Nasha Mukt Bharat Abhiyaan for drug demand reduction.
